John
R. Ingrisano
President
Custom
Communications Insurance Publishing
204
Lakeview Drive
Algoma,
WI 54201
(920)
559-3722
A Product that will help your field force boost their sales and client-building activities and that will give them a reason to contact prospects and clients and something to say when they do.
What
are “Market Motivators™”?
They
are a series of timely, topical, readable, value-added promotional articles –
provided by licensing agreement -- that educate, inform and motivate clients and
prospects to request information and act on their needs.
We provide “menus” of topic ideas in various markets, and you select
the articles you wish to license. We
can also create pieces for you on a custom basis.
|
At absolutely
no additional charge, articles licensed for use under this agreement can
be placed on your home office website and used in your company’s client/
prospect website. If you are
currently providing a prospect/client newsletter, this can save up to
$2,000 per issue in editorial costs. |
They can be
posted on your website and the websites of your producers, distributed via
e-mail to prospects and clients by producers, even used as columns in the local
newspaper under your organization’s heading or the name of a specific
individual or agency. They can also be placed in your organization’s
newsletters. All materials are
compliance-friendly and can be customized at no additional cost to reflect your
markets, your products and your unique needs.
“Market Motivators™””
will…
·
Add
a new layer of value-added services from you to your customers.
·
Build
credibility and image with prospects and clients, and build loyalty.
·
Motivate
prospects and clients to pick up the phone or e-mail producers to discuss their
needs and your organization’s services and products.
·
Motivate clients
to willingly offer referrals and forward contact info to friends, family members
and business associates.
|
Each article comes with a brief cover letter and instructions/recommendations to help producers use each Market Motivator™ article most effectively. |
What is this
service? With this
unique service, you equip your producers with personalized consumer articles
that will educate, inform and motivate prospects and clients to grant
appointments and even contact producers. All
articles are compliance-approved prior to distribution.
(Check out the attached samples.)
Articles – along with instructions to maximize
effectiveness -- are available for all major markets, including:
*
Individual & Family
*
Baby Boomer’s
*
Business
*
Seniors
* Women * Generation X & Y
* Professionals
*
Wellness & Fitness
*
Education Funding
*
Retirement Planning
*
Estate Planning
*
LTC
*
Money Management
*
Lifestyle Management
*
Product Focus (Disability/Life)
*
Wealth Building
How
can you use Market Motivators™?
·
Articles can be distributed to each producer’s individual prospect and
client e-mail list.
·
The choice of which articles to use can come from either the home office
or your producers. The choice is yours. Some
companies place them in an archive library for use when the producer chooses.
|
Hundreds
of compliance-friendly topics are available, and all articles are
customized to your organization’s individual culture and products.
See the sample “menu” of possible topics, below.
|
·
Articles can be printed out in unlimited copies and distributed by each
producer as brochures or combined as a newsletter.
·
Articles can be posted on each producer’s individual website for up to
one year.
· Your home office has the option to place each article on your public website and distribute them in your client newsletter.
·
Your
home office has the option to reproduce all articles in unlimited quantities for
distribution as brochures and/or field newsletters.
This can completely eliminate the need to purchase outside marketing
materials or even create them in-house, thereby freeing up staff for other
projects.
How will
Market Motivators™ benefit your producers and the home
office?
Market Motivators™
...
·
Provide a powerful, personalized “high-touch” contact every month to their clients and
prospects, sent directly to their valued prospects.
·
Are personalized. Each
compliance-approved letter goes out directly from each producer, with his or her
contact information and byline.
·
Are about subjects you or they select.
Articles are selected from our regularly updated menus.
·
Will give producers a reason to call clients
and prospects…and something fresh and new to talk about when they
do! We will provide follow-up
recommendations to help them maximize their efforts.
·
Can be printed out and distributed as personalized brochures and
newsletters.
· Can be placed on the home office and/or individual producer websites, building an archive of
information and ideas to educate and inform consumers.
·
Will make it easier for producers to get appointments with qualified prospects.
·
Will
give prospects a reason to call producers…and motivate them to do it now.
·
Will boost each producer’s credibility, professional image and client
loyalty.
· Will help generate qualified referrals from clients who will want to share news and ideas with their
friends, family members and business associates.
·
Will
not break anyone’s budget.
We have priced each “Market Motivator™” so that cost will not be a concern.
(We will discuss pricing when I contact you next week.)
With
Market Motivators, you can motivate clients and prospects to pick up the phone and call to…
*
Discuss beneficiary changes for life insurance policies and qualified
plans
*
Request year-end reviews
*
Learn more about business succession planning
*
Make sure their retirement planning is on track with their goals
*
Learn what they may be overlooking in their estate planning
*
Talk about IRAs
*
Learn more about Coverdell ESAs
*
And much more.
For
more information contact us today.
There is no cost or obligation.
President
Custom
Communications
920-559-3722