Custom Communications

Insurance Publishing


John R. Ingrisano, CLU


Helping Insurers & Other Financial Services Companies

Meet Their

Marketing & Training Objectives
Who am I?
Authored Books
Each Project
Training Programs
Marketing Program
How Good am I?
Article Samples



I'm John R. Ingrisano, and I have worked almost exclusively in the insurance and financial services industry for 30 years.  With my company, Custom Communications Insurance Publishing, I have helped dozens of clients – from Ameriprise Financial and New York Life to Securian Financial Group and the Principal Financial Group -- meet their training and marketing objectives.  Below are some the products and services I offer, all available on a customized basis.    


Now Available: 

John R. Ingrisano's


The Back to Basics Book of Selling: A Guide to a Successful Sales Career

25th Anniversary Edition

Learn the art, science and skill in becoming a better sales professional.  Then spend a lifetime reaping the financial, professional, and personal rewards.

To order your signed copy, send a check for $22  (which covers shipping & handling) to John R. Ingrisano, 204 Lakeview Drive, Algoma, WI 54201

Or click on the title above to order (unsigned copy) directly online, or go to and put in key words "John Ingrisano."  

Discounts are available for bulk orders.  Orders over 50 units include a one-hour seminar at no charge.    

"Products and services do not sell themselves.  They have to be sold.  The better you are at selling, the more money you will make.  Any questions?"



Have a new product coming out?  Need to rebuild your field force or light a fire under your existing agents?  I create customized, on-the-money training and marketing programs. 

  • I know your products.  

  • I understand your markets.  

  • I even get along with compliance departments.  

If you have a project coming up – from a soup-to-nuts training program to a direct-mail package to a simple brochure -- let’s talk.  I can give you a detailed proposal at no cost or obligation.


Give your producers a reason to call their clients -- and something to say when they do -- with these personalized article packets distributed in their name.  Market Motivators® are, designed to educate, inform and motivate.  Each article can be sent via-email, printed as a personal brochure, placed on agency and individual websites. Volume priced to fit your budget. 


Keep your producers motivated, informed, and producing at peak levels while building loyalty to your company with this series of E-Mail communications from the home office..  Each message is powerfully designed to help your field force prospect and sell by providing practical market insights, how-to prospecting pointers, topical and seasonal sales ideas, and more.  Subject matter is custom tailored to your company’s specific objectives and is compliance friendly.  These can be tied directly into the E-Newsletter Series, described below. 


Your agents are collecting their clients’ e-mail addresses.  Give them a reason to contact those clients each week with dynamic, value-added messages.  Each E-letter contains topical, useful information ready to share with prospects and clients at the click of a button.  Each E-letter will help producers present a professional, knowledgeable image and dramatically enhance the agent-client relationship.  

Best of all, it will encourage prospects to call for more information, as well as provide agents with a reason to call as a follow-up to clients.  Subject matter is custom tailored to your company’s specific objectives and is compliance friendly.  These can be tied directly into the “Business Builders” E-Marketing Package, described above.   


Your company’s website is your storefront window on Main Street.  Make it a dynamic, competitive marketing piece.  Give clients and prospects a reason to return to your site again and again by offering them valuable, relevant and value-added information and ideas that go beyond the same old click-for-calculator material.  

This package will transform your company’s website into a client-oriented showcase that answers their questions, helps them understand their needs and – most of all – motivates them to contact your agents (or the home office) for products and service.  All content is customized to your products, services and objectives and is compliance friendly.  


Don’t let cobwebs and dust bunnies gather on your company website.  It MUST be updated regularly with new and exciting content that makes policyowners and prospects want to return again and again.  This website enhancement series will keep your site current and dynamic with fresh, topical material delivered on a weekly basis that will include needs discussions, client-focused product information, service suggestions, and more.  All content is customized to your products, services and objectives and is compliance friendly.     


A quality newsletter is still one of the most effective ways to provide value-added service and build goodwill with clients and prospects.  We have been writing and producing award-winning client newsletters for clients since 1985.  We can provide everything from a turnkey newsletter service (content, layout, production, imprinting and distribution) to content only, depending on your needs and in-house facilities.  


John R. Ingrisano, CLU
Custom Communications Insurance Publishing
204 Lakeview Drive
Algoma, WI 54201
(920) 559-3722 

My message:

 I can help you develop quality training,

marketing and recruiting materials

at prices that won't break your budget.

Call John R. Ingrisano at (920) 559-3722

Or e-mail at